Thanks for stopping by.

I’m Lisa Denvir, and I’ve been an award winning DRTV copywriter for over 20 years.  Which probably makes me the best kept secret in the business.

Why so secret? The truth is I’d rather be doing the work than talking about it. Or myself. That’s why it’s taken me so damn long to get this site online.

Feel free to cruise around, check out the work and when you’re ready, give me a shout. The work is updated often, so don’t be a stranger.

Lisa Denvir - Brand Response and DRTV Copywriter



Want to increase potential sales?

Need a deep-dive for a new business pitch?

A creative brief for a new spot or show?

A competitive overview?

A kick-off document to brief project partners?

I can help. DRTV

Here's what I can do for you.

  • Objectives & Strategies
  • Past Project Learning & Review
  • USPs
  • Features, Benefits & Tie-downs
  • Target Markets & Demographics
  • Actionable Insights
  • Analysis of Competitive Spots/Shows – creative, offers, formats
  • Comparative Product Strengths & Weaknesses
  • Recommendations & Considerations
  • Sweet spots & Opportunities
  • Concepts
  • Demos & Money Shots
  • Offers & CTAs
  • Key Communications Points
  • Cross Platform Integration


Successful brand response and DRTV copywriting It Ain’t Rocket Science, or at least it doesn’t have to be